Ajitha Reddy Kanumuri

Business Analytics | Data Science

LinkedIn GitHubView My WorkWork ExperienceInternships

About Me

Diligent IT graduate pursuing an MBA with a specialization in Business Analytics, enthusiastic about learning and leveraging technical and analytical skills in a dynamic, data-driven environment to contribute effectively for organizational growth.

Tools and Technologies

  • Python
  • Tableau
  • Power BI
  • SQL
  • Cloud Computing
  • Generative AI
  • VS Code
  • Excel
  • Jupyter Notebook

Libraries and Frameworks

  • Pandas
  • Numpy
  • Matplotlib
  • Seaborn
  • Plotly
  • Keras
  • Scikit-learn
  • XGBoost
  • TensorFlow
  • Statsmodels
  • NLKT

Domain Skills

  • Business Analysis
  • Information Management
  • Stakeholder Management
  • Business Acumen
  • Data Modeling
  • Process Mapping
  • Requirement Gathering

Soft Skills

  • Problem Solving
  • Leadership
  • Effective Communication
  • Analytical Thinking
  • Collaboration
  • Adaptability

Experience

Business Data Analyst

Full Time
Sri Devi Group, Hyderabad
May 2025 - July 2025
Project: Retail & Distribution Data Analytics
  • Analyzed sales and distribution data for multi-brand portfolio (Adidas, Crocs, Timex) managed by them.
  • Built Power BI dashboards to enhance stock visibility and support strategic decision-making.
  • Identified underperforming SKUs and regions to optimize product allocation and inventory control.
  • To evaluate performance trends using KPI's such as UPT, ATV, AIP/AVU.
  • To develop interactive dashboards for better visualization of historical and seasonal sales patterns (FW23, SS24, FW24, SS25).
ExcelRetail & Distributions AnalyticsClient CommunicationPower BIPythonPresentationsPower QueryKPI Analysis
SDA Adidas SOH Analysis DashboardSDA SS24 Adidas and Timex Analysis Dashboard

Internships

Analysis of Indices on NSE

Business Analyst
Informachines, Bangalore
October – December 2024

I performed trend analysis, volatility studies, and sector-wise performance evaluation of 6 years data for 9 NSE indices.

PythonLSTMMonday.comPower BIStatistical AnalysisStakeholder Management
View Project

Healthcare Data Analysis

Business Analyst
Garbhagudi IVF, Bangalore
June - July 2024

Analysed 2 years real time IVF treatment data focusing on cost and time to conceive for both self and donor cycles, in order to visualize insights like total cost, average conception time, and cost per cycle.

PresentationsPower BIDraw.ioPython
View Project

University Placement Analysis

Business Analyst
Anurag University, Hyderabad
January - February 2024

Created interactive dashboards and predictive models to analyze university placement trends and improve student employability.

TableauPower BIExcelPythonLucid Chart
View Project

Virtual Internships

Oct - Dec 2021

AICTE AWS AIML Virtual Internship

AI and Machine Learning using AWS services

Jul - Sep 2022

Salesforce Virtual Internship

Salesforce platform and CRM solutions

Oct 2022

AICTE AWS Cloud Computing

AWS cloud services and infrastructure management

Jan 2023

Celonis Process Mining

Execution management consulting program

Projects

Click on the buttons to view respective projects below

Finance

Entertainment and Streaming

Healthcare

Marketing

HR

Retail & E-Commerce

Python & Machine Learning

My Python Projects
Sentiment Analysis for online product reviews

SENTIMENT ANALYSIS FOR ONLINE PRODUCT REVIEWS

Natural Language ProcessingDocumentationMachine Learning MetricsProcess Mapping

Performed sentiment classification on Amazon reviews using NLP techniques and machine learning models. Visualized sentiment trends and key insights using WordClouds and Seaborn plots.

View
NSE Indices Analysis & Stock Price Prediction

NSE INDICES ANALYSIS & STOCK PRICE PREDICTION

Monday.comDeep LearningPower BIPython

Conducted comprehensive analysis of 9 NSE indices over 6 years, identifying trends, volatility patterns, sector performance and worked on price predictions to provide strategic insights for investment decisions.

View
RFM Analysis for Customer Segmentation

RFM ANALYSIS FOR CUSTOMER SEGMENTATION

K-Means ClusteringPythonMachine LearningMarketing Analytics

Deployed Machine Learning models To Analyse the Marketing data. Used RFM (Recency, Frequency, Monetary) analysis to segment customers and identify high-value groups for targeted marketing strategies.

View
Movie Recommendation System

MOVIE RECOMMENDATION SYSTEM

Recommendation SystemsBusiness ForecastingCollaborative FilteringContent-Based Filtering

Built Hybrid Movie Recommendation system for Movies & TV Shows combining collaborative filtering and content-based approaches to provide personalized recommendations to users.

View

Tableau Dashboards

My Tableau Repository
British Airways Review Dashboard

BRITISH AIRWAYS REVIEW DASHBOARD

TableauKPI DashboardsData ScrapingPredictive Modelling

Built an interactive Tableau dashboard to visualize insights and demonstrate how data science drives strategic decisions at British Airways. Scraped and analyzed customer review data to identify key factors influencing buying behavior.

View
Netflix Data Analysis Dashboard

NETFLIX DATA ANALYSIS DASHBOARD

Data VisualizationTableauAnalytics

Visualized customer behavior and demographics using clustering analysis.

View
HR Analytics Dashboard

HR ANALYTICS DASHBOARD

HR AnalyticsTableauData Visualization

This HR dashboard highlights attrition trends, employee demographics, and job satisfaction to support workforce planning.

View
Website Analytics - Marketing Dashboard

WEBSITE ANALYTICS - MARKETING DASHBOARD

Marketing AnalyticsTableauWeb Analytics

This Integrated dashboard show website engagement and marketing analytics for December 2023, highlighting user activity, traffic sources, and company insights.

View

Power BI & SQL

My Power BI & SQL Projects
Flipkart Data Analytics Using POWER BI

FLIPKART DATA ANALYTICS USING POWER BI

Power BIData AnalysisE-commerce

Comprehensive analysis of Flipkart sales data, providing insights into product performance, customer behavior, and sales trends through interactive visualizations.

View
Customer segmentation Using POWER BI & SQL

CUSTOMER SEGMENTATION USING POWER BI & SQL

Power BISQLCustomer Analytics

Developed a customer segmentation model using SQL for data preparation and Power BI for visualization, helping identify key customer groups for targeted marketing strategies.

View
Data Analyst Job Posting Analysis

DATA ANALYST JOB POSTING ANALYSIS

SQLData AnalysisWeb Scraping

Analysed Data Analyst jobs by scraping job details from collecting data from LinkedIn. Identified trends in required skills, experience levels, and company preferences across the job market.

View
Healthcare Data Analysis using SQL

HEALTHCARE DATA ANALYSIS USING SQL

SQLHealthcare AnalyticsData Modeling

Conducted SQL queries Analysis on the Healthcare database to provide comprehensive insights into various facets of patient demographics, medical conditions, treatments, financial aspects, and hospital performances.

View

Education

MBA – Business Analytics

Anurag University
2023 - 2025
CGPA: 9.23

B.Tech – IT

JNTUH (VBIT)
2019 - 2023
CGPA: 7.89

MPC - Inter

Narayana
2017 - 2019
CGPA: 8.12

10th Grade

B.P.D.A.V
2017
CGPA: 9.2

Services

Data Flow Architecture & Analytical Consulting

Data Flow Architecture & Analytical Consulting

Designing and implementing efficient data pipelines and ETL processes for seamless data integration and processing, combined with expert analytical consulting.

Research Analytics & Market Intelligence

Research Analytics & Market Intelligence

Conducting in-depth market research and competitive analysis to drive strategic decision-making and business growth.

Machine Learning Engineering & Predictive Modeling

Machine Learning Engineering & Predictive Modeling

Building and deploying custom machine learning models to solve complex business problems and forecast future trends.

Interactive Dashboards & Executive Reporting

Interactive Dashboards & Executive Reporting

Creating interactive dashboards and comprehensive reports for executive decision-making and performance monitoring.

Business Intelligence & Strategic Data Solutions

Business Intelligence & Strategic Data Solutions

Transforming raw data into actionable insights to drive business growth, operational efficiency, and strategic planning.

Project Management & Stakeholder Collaboration

Project Management & Stakeholder Collaboration

Managing data-driven projects and facilitating effective communication between technical and business teams to ensure successful outcomes.

Certificates & Badges

View Certificates

Google Business Intelligence Professional Certificate

Issued on February 11, 2024

Cisco CyberOps Associate

Issued on February 28, 2023

Celonis Execution Management Consulting

Issued on January 27, 2023

Google Data Analytics Professional Certificate

Issued on August 06, 2022

AWS Academy Graduate - AWS Academy Cloud Architecting

Issued on February 10, 2022

AWS Academy Graduate - AWS Academy Machine Learning

Issued on February 11, 2021

Contact Me

Please contact me directly at ajithareddy001@gmail.com or through this form.

Built with v0